Microsoft laptop hunter commercials

About time that Microsoft took on Apple directly in commercials.  The “I’m a Mac” commercials have been successful in smashing Microsoft’s image to bits, so it’s good to see that the company is finally responding.  Even better is that the commercials point out something that can’t be disputed – for the same type of hardware, Macs cost more.


Interesting that in both commercials they end up with an HP machine.

Updated April 10, 2009 – Third commercial:

Updated May 5, 2009 – Fourth commercial:

Updated May 15, 2009 – Fifth commercial:

7 responses to this post.

  1. Posted by Anonymous on April 6, 2009 at 3:07 pm

    I saw u at lunch :)


  2. Posted by talk19 on April 6, 2009 at 3:09 pm

    @anonymous Were you at the same place I wss? “Hot Tomato” I think it’s called. They don’t serve ice water. Thumbs down!!


  3. Posted by Hot Fudge on April 6, 2009 at 3:24 pm

    Nope saw u on the MRT linkway. BTW how’s yr HP mini? Am thinking abt Aspire One AOD150..


  4. Posted by Arthur on April 6, 2009 at 3:25 pm

    Its not just the hardware you are purchasing. You are getting the best in the world operating system, the awesome photo, movie and music software (iLife) that nothing on Windows can touch, and also for those lucky enough to live near an Apple Store the support that the Genius Bar provides. Also its about what you aren’t getting – no unwanted shitty apps pre-installed, and maybe some free viruses and malware down the line.

    Hardware is only one part of the equation, the value of excellent software and support shouldn’t be forgotten.


  5. I love a good deal as much as anyone else, but these ads don’t work for me because they highlight the laborious hunting and comparing of similar models involved in buying a PC, something that most normal people probably find intimidating. Hell, even I don’t like it.

    In all my experience buying and building PCs, there’s always compromise involved. It’s hard to walk out of a store as satisfied as these people (because no one’s buying you a free computer – well actually, these guys are actors, so no one got anything free), and there’s always the nagging suspicion that you didn’t do enough research and missed out on a better model. That’s true of all shopping, but the problem is considerably worse with electronics. I think most people find the decision between a cheaper/more powerful desktop and a more expensive/portable notebook to be hard enough.


  6. Posted by talk19 on April 6, 2009 at 3:42 pm

    @Arthur I agree that one needs to factore in more than just the hardware cost. And the iLife software suite does beat the pants off of what comes with Windows. The Genius Bar / Apple Store support is good.

    I also agree with “no unwanted shitty apps pre-installe” – one of the advantages for Apple is that they’re controlling the whole experience from the hardware to software. It’s the 3rd party PC suppliers that install their random useless applications onto the Windows machines.

    “Free viruses and malware down the line” – these days you’re exposed to it regardless of which operating system you run. And if you set your systems to automatically download and install system updates, you’re generally protected. (I’d speculate most malware finds their way onto the machines via things like “5,000 free emoticons! Install this file!”)

    @”Hot Fudge” – The HP Mini 1000 is serving me well. I’m going to upgrade it to a later Windows 7 build soon and see if there are any performance increases over the beta. I took it with me for 3 weeks on a trip and used it as my only machine and it was fine.


  7. The missing conclusion from my earlier comment: I actually find the limited choice that Apple offers to be a relief. Sure, you don’t get any geek cred for relinquishing control over the finer details of your computer, but it’s strangely liberating and helps me sleep better at night. There’s an analogy in there, with regards to living in Singapore, that I think I’ve made somewhere else before. It’s not for everyone, but not without its benefits.


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