Broken homes, death, and estranged loved ones – who knew a feel-good initiative like Singapore’s “National Family Week” would actually use Fear, Uncertainty, and Doubt to persuade people to spend more time with their families. Where are the smiling grandparents? Happy children? Joyful family dinner scenes? All replaced with a graveyard.
This could be the worst ad ever created. I know that’s an extreme statement, but seriously…
National Family Week should re-think about how they want to brand their image. Apparently they want to be associated with cemeteries and death.
Look at this garbage – run in today’s Straits Times:
The small text at the bottom reads:
“Before you know it. Your children have outgrown you. Your spouse stopped talking to you.
Your parents and grandparents…
Life is unpredictable. You never know what tomorrow brings.
Make time for your family. Today.
“You never know what tomorrow brings” – I know what tomorrow brings – another chain of morons that create trash.
Way to destroy your brand, “National Family Week.” Make me scared that my family will drop dead at any second.